Pseudoinefficacy, a New Approach to Deterrence: Exploiting the Connection Between Perceived Risk, Affect and Self-Efficacy

Principal Investigator: William Burns
Other Researchers: Paul Slovic
This project seeks to develop a novel approach to understanding and facilitating deterrence in the context of domestic threats to commercial aviation and other high valued domestic targets. The end goal is to provide a theoretical framework for enhancing deterrence by exploiting the connection between affect, perceived risk, and self-efficacy. There is an extensive scientific literature that looks at the connection between these three factors and how to correct misperceptions. This is the first proposed study to the author’s knowledge that seeks to exploit these inherent biases as a way to deter an adversary from seeking to defeat a security system.