CREATE’s behavioral decision-making researchers investigate the dynamic relationships between public response, societal consequences, and risk and crisis communication in the event of a disaster.
Our research improves understanding of how the public perceives the risk associated with disasters (both terror and non-terror) and behavioral decision-making. CREATE uses insights from psychology, economics, and other behavioral and social sciences to assess risk perceptions and associated decisions, as well as to design and evaluate risk communication and intervention to inform those decisions.
Researchers
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