Risk Perception

Principal Investigator: Heather Rosoff

Other Researchers: Richard John


The objective of this research is to formulate a better understanding of how the public perceives the risk associated with disaster events (both terror and non-terror) and the influence this has on beliefs, risk perceptions, affect and behavioral decision making, both in the immediate and in the long-term.   During Year 9 we made progress by further developing scenario simulations designed to (1) identify the psychological factors that influence individual decision making, (2) study the actual decisions faced by U.S. residents following an event within the U.S., (3) assess both short- and long-term affective and cognitive reactions, as well as behavioral decision making in response to a disaster situation, and (4) develop from study findings policy recommendations that help the U.S. prevent, prepare and respond to disasters. Research progress and accomplishments made throughout Year 9 are described in the pages of this document.   Oveall, we conducted 4 research experiments assessing decision making as it pertains to severe weather (tornados), cyber security (2 studies) and air travel (scenario involved an IED attack on an airplane). This work resulted in 5 peer-reviewed journal reports, 7 journal publications and 3 presentations at conferences.


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